UpstanderS BRANDING & IDENTITY
Upstanders was the first Starbucks video series. I worked with a team to create a visual identity and a kit of guidelines for other designers to use across different media. My contribution to this project was designing the wordmark / logo, cup sleeve, and a kit of branding assets in the form of a style guide. Starbucks has since launched Upstanders Season 2 and has maintained this design language.
Logo Design
Branding
IDENTITY
“Upstanders is a Starbucks Original Series celebrating ordinary people doing extraordinary things to create positive change in their communities. These stories of humanity remind us that we all have the power to make a difference.”
