Starbucks Natural Flavor
Concept Development - Art Direction - Photoshoot - Layout
For this campaign a new LTO beverage was not the focus. Instead, Starbucks was testing the use of natural flavors in select stores. We signaled to customers there was something new happening by taking over the menu boards and making the actual ingredients the focus. It was a chance to get up close and personal with the singular elements that made up the flavor. The simplicity of the design reflected the approach to the new flavors and their genuine and natural ingredients.