Starbucks Rewards BRANDING, IDENTITY, & CAMPAIGN
Earning more stars faster was the new approach for the refreshed Starbucks Rewards program and became the overarching concept for the new visual identity. The announcement of the new program took over the promotional space inside Starbucks stores and out-of-store ad spaces during the Spring of 2016. I contributed to this project by delivering the redesigned brand logo, in-store promotional signage, paper goods, web assets, and worked as a consultant to outside agencies for out-of-store deliverables.
I had the opportunity to work closely with the Starbucks Rewards brand for over five years, becoming the go-to expert within the Starbucks Global Creative Studio for print and in-store materials related to this iteration of the rewards program.
