Logo Design - Branding - Promo Signage - CUP DESIGN
Earning more stars faster was the new approach for the refreshed Starbucks Rewards program and became the overarching concept for the new visual identity. The announcement of the new program took over the promotional space inside Starbucks stores and out-of-store ad spaces during the Spring of 2016. I contributed to this project by delivering the redesigned brand logo, in-store promotional signage, paper goods, web assets, and worked as a consultant to outside agencies for out-of-store deliverables.
I was fortunate to work closely with the Starbucks Rewards brand for over 5 years. In that time I became the go-to subject matter expert within the Starbucks Global Creative Studio in regards to print and in-store material needs for this iteration of the rewards program.