Starbucks Holiday Gift Guide
During the Starbucks Holiday 2017 campaign, I spearheaded a collaborative effort with marketing partners and copywriters to curate a selection of giftable items, transforming Starbucks stores into vibrant pop-up shops. My role encompassed various crucial tasks, including conceptualization, layout design, coordination of photoshoots, art direction, and preparation of files for press distribution. This multifaceted involvement ensured the seamless execution of the campaign's vision and contributed to its success during the bustling gifting season.
