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Starbucks Upstanders

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UpstanderS BRANDING PROJECT

Logo Design - Branding

Upstanders was the first Starbucks video series. I worked with a team to create a visual identity and a kit of guidelines for other designers to use across different media.  My contribution to this project was designing the wordmark / logo, cup sleeve, and a kit of branding assets in the form of a style guide. Starbucks has since launched Upstanders Season 2 and has maintained this design language.

 
 
 
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Upstanders is a Starbucks Original Series celebrating ordinary people doing extraordinary things to create positive change in their communities. These stories of humanity remind us that we all have the power to make a difference.
— Starbucks Coffee Company
 
 
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